awe.sm is different than your standard URL shortener in the way that our service allows you to create multiple unique tracking links that point to the same destination for each share action. This means the awe.sm link you post to Twitter is different than the one you posted to Facebook, even though they both point to the same destination.
All 3 of those awe.sm shares will direct users to the same destination page, but since each one is unique, you can break down your results by the individual social site. So when you see that awe.sm/456 was clicked 15 times, you will know that those clicks all came from Facebook. We also offer additional tracking attributes such as campaigns, tags and channel values to give you even more granular data.
But thats just the beginning. How that you got the basics covered, you can expand your tracking even further with our audience sharing tools and conversion tracking.
So do you want to be awesm too? Drop us a line and get started!